Optimizing Emotional Engagement In Web Design Through Metrics
Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a...
View ArticleA Craft Of Consequences: Reader, Writer And Emotional Design
Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the...
View ArticleWhy You Should Get Excited About Emotional Branding
Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap...
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